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Kisqali : Social Media Monitoring Report, Social Media Listening Report
Monitoring Period 1st March till 13th June 17
- This is a social media monitoring report on US FDA approval of Kisqali (ribociclib) a drug of Novartis for the treatment of Advanced Breast Cancer. Kisqali social media listening report intended to co
$4,999.00
Rheumatoid Arthritis: Social Media Monitoring, Quantitative and Qualitative Analysis
Monitoring Period 1st May till 31st July 16
- RA social media research report has been conducted based on online conversation of various stakeholders such as patients, caregivers, KOLs, advocacy groups etc. While we extract the online posts using
$5,999.00
EASD Conference: Social Media Monitoring Report
Monitoring Period 11september,17
- Social media monitoring of EASD conference is done to understand:
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Major Theme of Discussion,
Key Influencer,
Key Engaging Topics,
HCPs and Patients/others response towards the manuf
$1,999.00
Evidence based social media listening research on US Pharmacy Retail
- Study Background: Evidence based social media listening research on US Pharmacy Retail Research Objective: Research objective is to understand the people’
$4,999.00
About Us
SocioInsider is intended to be the largest digital and social media research company worldwide. Our unique and time-tested approach offers an ideal synergy of machine and human intelligence, which enable us to provide actionable business insights based on online conversations.
Our subject matter experts (SMEs) include data scientist, life-science and pharmacy graduates, healthcare and pharmaceutical professionals which are capable of collecting, assimilating and analyzing unstructured big data into meaningful set of data which can be translated into actionable insights.
Continuous innovation and adaptation of best in class tools are the key differentiators of our process. Artificial intelligence and natural language processing tools offers a great deal of data collection and data classification, rest is very well taken care by our SMEs. Patient’s expression differs as they use variety of terms to describe their therapeutic situation. To ensure high quality and relevancy, our life science experts (SMEs) read through the entire content, which leaves no room for error.
Our Approach
Providing a timely report while ensuring quality aspects are very essencial in strategy making, providing a quality report in the given time frame is our guiding principle and a multi-layered machine and human data screening followed by manual reading of posts by subject matter experts (SMEs) leaves no room for error and ensures inclusion of maximum posts.
Social media analysis require attention to details sometimes analyst has to look for the content going beyond the monitoring period to understand the context of posts or writer’s profile. With an efficient team of SMEs that include medical, pharmacy, life science graduates, statistician and pharmaceutical marketing experts.
SOCIAL MEDIA LISTENING IN PHARMACEUTICAL INDUSTRY
Using our listening techniques, various levels of conversations can be mapped. It can be applied on any brands or therapy areas and map the internal and external customer, stakeholder's perception, sentiment and expectations about the brand or services. Following are some of the areas to be considered for the social media listening
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01
BRAND MONITORING
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02
CAMPAIGN MONITORING
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03
PATIENT JOURNEY
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04
ENTERPRISE LISTENING
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05
THERAPY MONITORING
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06
ADVERSE EVENTS CLINICAL TRIALS DRUG ACCESS PR LISTENING
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07
HOSPITAL& HEALTHCARE MONITORING
WAYS TO LEVERAGE SOCIOINSIDER LISTENING RESEARCH
Here is how you can leverage our social media listening research
Understand writer's profile (HCP, patient/caregiver, pharmacist, nurse, etc) and their level of engagement.
Understand level of conversation of various brands in the segment to benchmark the social media presence
Understand writer's perception and attitude towards your brand competitor's brands.
Identify the media type where customers and prospects are engaging to optimize the media spends.
To plan the marketing and communication strategy.
Identify the real time opportunity and threats to improvise the marketing efforts and their impacts of campaigns.
Identify needs, gaps and expectations to improve the product, services and offerings.
Identify the major cause of concerns to focus on target areas and improvise it with better customer understanding.
It includes social media monitoring of own brands along with competitor brands. Listening exercise can be done for any brand either a well stabilized or newly launched, at prelaunch or post launch stages.
A real time or previous campaign’s monitoring and tracking can be done to optimize ongoing campaigns and better plan for upcoming campaigns.
Be it oncology, rheumatology or any other therapy areas a complete patient journey not only helps to understand patients/stakeholders challenges they face, but also to identify needs and expectations at every steps of their patient journey.
Enterprise level social media monitoring can be done to understand the stakeholders, employees, advocacy groups perceptions and sentiments.
To have a holistic idea about the therapy segment or disease social media listening analysis can be done.
Social media listening can be done for Medical, Surveillance, CR, Market Access and Reimbursements departments to identify targeted groups and understands their needs and expectations.
Hospital, Pharmacy chain and healthcare centres monitoring can be done to understand the patients, caregivers and prospects perception and sentiments.
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